The Intern Diaries: Annie Mahaffey

Today on the blog we sat down with our amazing intern, Annie Mahaffey. We asked Annie a few questions about her self, her experience at 5th Factory, and of course, all things marketing. We are happy to introduce you to our rockstar, Annie Mahaffey.


Hi! My name is Annie Mahaffey and I’m a rising sophomore at Vanderbilt University planning to double major in Anthropology and English. I’m 5th Factory’s first intern, and I’m so thankful for the opportunity to work here! Some facts about me: I have danced throughout my life and am involved in two dance groups at Vanderbilt! I also love to play tennis and write. My favorite television shows are Frasier (HIGHLY underrated in my opinion) and Seinfeld (accurately rated).

What led you to pursue an internship in the marketing profession?

 I have always been interested in marketing, and I’m considering going to business school, so I knew a marketing internship would be a great chance to see if this field is for me! Securing a position at 5th Factory honestly felt “meant to be” because everything really lined up perfectly to allow me to find this amazing opportunity.

What is your favorite part of working for 5th Factory?
My favorite thing about working at 5th Factory is the supportive atmosphere. Everyone here is really invested in the success of not only the company but each team member. I also like that everyone is so collaborative. We all work together on a lot of projects so hearing everyone’s unique perspectives leads us to our best work! It also allows me to learn from a variety of people which I think leads to a more enriching internship experience.

What is the coolest project you have worked on thus far?
My favorite project so far has been helping to design a website for a seafood provider. I think I found it so cool because it was a little bit different from our usual client websites, and picking out design elements for it was really fun!

I have also really enjoyed writing for the blog. Writing has always been a passion of mine and this is a great way to learn while doing it.

How has this internship helped you to develop your skills professionally?
This is my first time working for a company, and I’ve learned so much even in my short time here. It’s really helped to hone my marketing skills and eye for design. Moreover, this internship has given me some in-depth insight into professional relations. I now understand the concept of the business pipeline and how much effort goes into closing a deal. It’s very interesting!

How is this internship different from what you are learning in the classroom?
Well, this is a hands-on learning opportunity. I’m not simply dealing with textbook examples or test questions, so it makes everything more real and interesting. I’m working on projects for actual clients so I find it more exciting than the classroom!

What is one piece of advice you would give to students who want to pursue a similar career path as you have chosen?
I would say take every opportunity to learn from those who have gone ahead of you. Whether reading books or watching your superiors at work, try to find new angles and perspectives for every problem, and you’re bound to find a solution! But alongside this, don’t be afraid to trust your instincts. More often than not our instincts lead us in the right direction (and there’s scientific evidence to back this up!).

If you could only use one form of social media for the rest of your life, which would it be and why?
Hands down, my favorite is Instagram. It’s a very attractive platform. My favorite thing about it, though, is that I have several friends who I communicate with on Instagram direct message solely in memes. We all follow meme accounts and so when we see a great one we share it! I love my friends’ senses of humor and it’s a great way to stay in contact with people I may not see all the time. Plus it just makes me laugh. I love memes.


Clare Jolly