How to Run a Successful Company Twitter (Part 1)

Twitter can be a confusing place. With retweets, subtweets, and DMs (direct messages), it’s hard to imagine how Twitter can fit into your company’s marketing plan. However, those who learn how to navigate the Twitter sphere will reap considerable benefits. Read on to find out how, and be on the lookout for part two coming soon! 

Know what you’re working with when building your profile

Twitter is not intuitive for a lot of people, and that’s okay. With a little bit of research, you can be a Twitter aficionado in no time. First, it’s important to learn the tools to build a successful company Twitter profile page. Let’s look at the major components: name, Twitter handle, profile photo, cover photo, bio, and pinned tweet. Fill in these sections with an emphasis on the vibe your brand is trying to display. Are you a highly professional company? Perhaps your pinned tweet should not be an internet meme. Try to match the elements on your page to your brand model and you will be on your way to success.

Profile tips and tidbits:

Your “name” and “Twitter handle” have two different functions: one tells who you are, and the other is your “@ sign” that Twitter users use to tag you in tweets. They can both be the name of your company (highly recommended!). However, if your company name is already taken for your Twitter handle, find ways to make it clear who you are, without sacrificing professionalism. Don’t use underscores, punctuation, or numbers. Instead, add your location, business type, or a call to action at the beginning or end of your company name, i.e. @5thFactoryDev, @Get5thFactory, or @5thFactoryHQ. (For more ideas, click here.)

When creating your company’s cover photo and profile picture, it’s a good idea to use your company logo/branding, as this is what people are going to see whenever you tweet and you want to be sure you are leaving a lasting, consistent impression. Canva is a great free resource with tools to help you develop these key components! Or, if you don’t have time to create them yourself, reach out to a company like 5th Factory which can do the heavy lifting for you.

Now for your bio: it needs to fit into 160 characters, so be short, sweet, and to the point. Be sure to accurately depict the services or products your company supplies. Add a link to your website, and if you are really on top of your analytics game, be sure to make the link trackable so you can monitor how well your twitter is driving traffic to your website. (Trackable links can be found through different providers, like this one here.)

Finally, when deciding which tweet should be your pinned tweet, it’s a good idea to choose the idea or piece of information you want most people to see. For instance, if you just released a new product, pin the tweet with the information about the new product so that it’s the first tweet consumers see when scrolling through your feed.

Get to Posting, Often

Now that you have your profile set up, it’s time to begin tweeting and engaging with consumers and other brands. One common question when setting up a company social media account is “How often should I post?” Well, for Twitter, the answer is all. the. time. Not kidding! Coschedule compiled data from 14 different studies and found that 15 tweets a day is the ideal number for Twitter businesses. Not all of these have to be personal content, though! Remember that about half can be curated or retweeted content from other accounts, customers, etc. 

Still, creating 7-8 original tweets a day can be a daunting task. However, you don’t have to do it alone. Companies like 5th Factory can help manage your social media accounts and plan posts so you can focus on other projects while we build your follower base. Or, if you choose to operate your company Twitter solo, you can use websites like Hootsuite that will help you schedule your posts ahead of time and across multiple platforms.


Next week we will be taking a look at how to fill these daily tweets by delving into what to tweet, when to tweet, and the statistics behind these numbers, as well as some twitter fun facts. Be sure to keep up with the 5th Factory blog for your business and marketing needs! Or send us a message at to get your questions answered directly.

Keep on tweeting!

Annie Mahaffey