Our Team

 
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Amelia Weiss

Co-Founder, Chief Marketing Officer

Amelia Weiss graduated from Florida State University in 2017 with a degree in Marketing, moved to Nashville, and has since consulted on social media strategy and digital marketing for major projects and firms. Amelia has founded her client relationships on the promise of transparency, hard-work, and unparalleled quality.

Amelia leads creative services and client relationships for 5th Factory. Her favorite things to do offline are trying new restaurants, enjoying Nashville’s music scene, spending time with her cats, and traveling.


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Keith Stafford

Co-Founder, President

Keith Stafford decided to shape his future by being intentional about serving others through entrepreneurship at 18. Since then, he graduated from Florida State University in 2018 with a degree in Management Information Systems -- a fusion of technology and business. After working as a technology consultant for publicly-traded firms, he joined 5th Factory as a co-founder.

Keith leads internal strategy and culture as well as new business in our Florida markets for 5th Factory. His favorite things to do offline are driving, learning new things, enjoying the beach, and spending time with his family.


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Patrizio Murdocca

Co-Founder, Chief Executive Officer

Patrizio Murdocca designed his first website at 15 for a 501(c)(3) non-profit he founded. Shortly after, he started a website design firm to serve other businesses with integrity. Patrizio graduated from Vanderbilt University in May 2019. He has an extensive professional background in commercial real estate brokerage and development.

Patrizio leads sales and business development for 5th Factory. His favorite things to do offline are dancing, hiking, driving, boxing, and spending time with his dog, Captain.


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Clare jolly

Marketing Consultant

Clare Jolly graduated from The University of Tennessee Knoxville in 2019 with a degree in Marketing and Creative Content Design. Born and raised in Nashville, she has found her way back to the city to join 5th Factory as the team's lead Marketing Consultant. Clare brings to the table her passion for cultivating relationships, her talent for creating unique content for our clients, and her unwavering dedication and work ethic.

Clare assists in creative services and client relationships by executing effective social media strategies and website designs. When she’s not in the office, you can find her visiting local coffee shops, listening to live music from her balcony, trying new restaurants, or working on her photography skills. 


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Fiona Bultonsheen

Project Management Intern

Fiona is a senior at Vanderbilt majoring in Economics with a minor in Arabic. She has experience in financial services consulting, focusing on capital markets and retail banking. As a passionate communicator and connector, Fiona speaks four languages and spent time in Jordan as a part of the Critical Language Scholarship program with the US State Department.

Fiona offers relentless enthusiasm, sound leadership, and a desire to constantly pick up new skills. In her free time, she enjoys singing, Zumba, and biking when she’s not trying to learn another language.


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Annie Mahaffey

Content Specialist

Annie is experienced in helping companies accurately represent their brand through intuitive design strategies and superior communication skills. She is a quick and motivated learner with a love for writing and design.

Annie is heading into her sophomore year at Vanderbilt University to continue pursuing a double major in English and Anthropology, as well as a minor in business. Outside of the office, she pursues her love for dance, which she has done since the age of 2. If she’s not dancing, Annie is spending time with her family, playing tennis, or watching Seinfeld.

 

 Our Story

 
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Our mission

To empower people to share their brand story through beautiful digital creatives.


Our Roots

In 2013, 5th Factory Co-Founder Patrizio Murdocca made his first website for a 501(c)(3) non-profit organization that he founded to provide computers and education to families that could not afford them. He then started a second company designing websites to serve other businesses. Patrizio fell in love with design and the privilege of working alongside other entrepreneurs to grow their businesses online. Since then, he has created over 40 websites for clients in multiple industries including food and beverage, real estate, and consulting.

In 2015, Patrizio interviewed 5th Factory Co-Founder Keith Stafford to lead the computer donation program in Florida when Patrizio left for Nashville. Keith became Vice President of the non-profit, as well as Patrizio’s best friend. He continued on to work as a B2B technology consultant for publicly traded and Fortune 500 companies. All along the journey, Keith and Patrizio made plans to launch a business together that would add value to communities and businesses.

In 2017, 5th Factory Co-Founder Amelia Weiss started Love it Loud Co. — a social media and branding company. Fueled by her love of empowering and connecting others, her vision was to serve influencers, brands, business owners, and more with her deep knowledge of social media and branding. We aim to get to know your story and how you can share it with others. 

In 2019, Amelia + Love it Loud Co. was hired by the most significant commercial real estate development in downtown Nashville. Patrizio worked on the development team for that project. Impressed by her deep knowledge of social media, professionalism, integrity, and transparency, he approached her with an idea — Let's start a full-service powerhouse combining our experience & passion for branding & digital marketing!


Our Values

Integrity

Our favorite definition of integrity is what you do when no one is watching. We take the lead on providing digital marketing services to our clients, from building a beautiful website to driving organic growth on an Instagram page. We recognize that our services happen ‘behind the scenes’ from our clients — we don’t have a desk in their offices, and our work is online on the internet. Our clients receive gorgeous, thoughtful, original digital content, but the process to create it and the time that went in all happens in our offices, without our clients’ supervision. All that to say, our business exists in the space of ‘when no one is watching’. Because of this, Integrity is one of our most important company values. We are honored by the trust our clients place in us to grow their brand online and we are careful stewards of our clients’ trust when we are delivering our creative services.

Transparency

Our team grew up studying social media algorithms and building websites; but we recognize that often times, our clients did not. Our clients are experts in their industries, as we are in ours. In response to this, we lead our client relationships with high transparency. We will, to the best of our ability, explain exactly what strategy, lines of effort, and work goes into each of our services — all without getting too technical or into jargon of our industry. We want to empower our clients to understand what we are doing for them as we partner with them to grow their brand and business online.

All-In

In this company, and in our lives, our team is all in. We recognize that our clients — and our company — gets our best work when we are totally focused and dedicated to our craft. We are a both feet in, all chips in the game type of a company. We are passionate about growing our company and, in order to do that well, we are dedicated to growing our clients’ companies.